How Packaging Industry is influenced by Masterbatches

Masterbatches are concentrated mixture of raw materials such as additives, pigments, and dispersant. They used to impart desirable properties in polymers, which act like carriers through dispersion. Generally, low-density polyethylene, polystyrene, polypropylene, alkyd resin, wax with low molecular weight, and other polymer materials are used as carriers. The masterbatches market is driven by consumer goods industries as they have hundreds of application in consumer products, like plastic tables, chair, bottles, containers, etc., along with playing major role in refrigeration, fashion, toy, automotive, and electrical industries.

Here are some of the multifaceted properties of Masterbatches that make them a predominant material in packaging industry.


  • High heat stability
  • Very low plate out rate
  • UV stabilization
  • Anti-static
  • Anti-oxidant
  • Anti-migratory
  • Antimicrobial
  • Anti-rodent (for non-food contact applications)
  • Flame resistance

These properties help to achieve the main goal of packaging, i.e., to avoid chemical, physical, and microbial damage to the product and prevent deterioration. There is a huge demand of innovation in packaging industry, leading to changes in design of masterbatches. The demands from food packaging industry have been playing the role of game changer to come up with innovations in creating various polymers for packaging.

Apart from imparting color to polymers, special effects masterbatches are used in competitive consumer sector for unique packaging options. Special effects includes multi-color effects, fluorescent, metallic, ceramic, stone, marble, luminescent with glowing effect, etc. UV stabilized masterbatches are popularly used in transparent blister packaging and packaging based on polyolefin like PE, PP, and PS. The anti-static property of masterbatches is applied to polyesters and foam polymers, which are widely used to pack sensitive electronic equipment, jewelry, and sensitive food items.